WASHINGTON, DC — After receiving customer pushback for its excessive price increases, McDonalds announced a dip in earnings today. The company brought in $2.02 billion in Q2 2024 compared to $2.31 billion in the same period last year. Even as inflation has improved, price gouging in the food industry remains a major driver of high costs. McDonalds has increased its menu prices by 40% overall since 2019, with the company inflating the price of key menu items like a Big Mac meal by 27% over the past five years. 

For years, McDonalds kept beefing up prices no matter how supersized their profits, and many of their customers are clearly not loving it. It’s time for big food to get their greed in check, follow the trend of improving inflation, and cut their prices.”

Accountable.US’ Liz Zelnick.

Faced with declining sales, McDonalds has acknowledged that customers “considered their prices too high,” but has made no promise to lower prices over the long term. 

More on corporate greed in the food industry: 

 

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